Η new The service, which has not yet been officially named, aims to provide “simple, digital and affordable” mobile plans for users around the world. The innovative venture comes at a time when the need for flexible and affordable options is more urgent than ever.
Lidl, with a presence in 30 countries worldwide, including Greece, serves more than 100 million customers. This impressive size constitutes an ideal user base for the mobile service that the chain is planning, boosting expectations for its success.
Lidl's agreement with telecommunications company 1Global aims to meet a “basic need” of customers: access to reliable, flexible and affordable connectivity. This means that users will not be locked into long-term contracts, making the process of choosing services easier.
In his statements, Julian Beer, Head of Purchasing at Lidl International, stressed that the company seeks to “democratize” mobile communications. This means that it wants to set new standards, making affordable mobile communication easier for all its customers. One of Lidl’s key goals is to integrate the latest technology to meet the needs of millions of users, ensuring seamless connectivity on their devices.
Existing Presence and Emphasis on Expansion
Lidl already has a strong presence in the mobile market in countries such as Germany, Switzerland and Austria with its Lidl Connect service.
- In Germany, it collaborates with Vodafone.
- In Switzerland, there is a partnership with Salt Mobile.
- In Austria, it exploits the Drei infrastructure.
With this new agreement, Lidl aims to expand its model globally, covering many markets and strengthening its position in the telecommunications industry.
Strategic Partnership with 1Global
As part of the strategic partnership, Lidl acquires rate 9,9% in 1Global, which has already established partnerships with operators in 12 countries. 1Global founder and CEO Hakan Koç said that Lidl is a partner who shares the same vision, aiming to transform mobile communication into an easier, more intuitive and flexible experience for users.
1Global's technology also focuses on developing digital offerings that are tailored to the needs of users and their devices, in order to promote technological transformation in the telecommunications market.
The New Era of Mobile Communication
Lidl positions the new MVNO service as an option that combines digital experience, flexibility and affordable access to connectivity. This innovative service intends to leverage the partnership with 1Global and Lidl’s extensive international network, providing a complete solution for its customers.
With its entry into the telecommunications sector, Lidl is preparing to attract new customers and revolutionize the industry, setting new standards in the mobile telephony sector.
